Feast By Fist

Case study, Mobile App, UX
Patent-pending AR technology to offer you instant meal portion control.

Overview

FeastByFist is a startup from the USA using a patent-pending AR technology to offer instant portion control and record by simply operating. Their goal is to make a user-friendly app that helps people achieve their fitness goals utilizing the fist size. Based on their research, people can get a wholesome balance when consuming food without exceeding 12 fists a day. FeastByFist wants to help users listen to their bodily rhythms of fullness and hunger while enjoying all of their favourite foods.


Company’s Niche

Since most applications on the market use calculated calories to control food portions, the process is likely mundane and dull. That may let users lack the perseverance to keep following the diet guideline along the way. Therefore, this utterly new and fresh idea for controlling food portions could prompt users to do it, rather than seeing only numerical data all the time.


Design Process

  • Observe the current experience

  1. As the user takes a photo of food with the AR camera, the screen will show up the circle that is calculated through patent-pending AR technology. This allows cameras to collect, send, and process data in order to show a precise portion relevant to what the user is shooting at. Meanwhile, users can manipulate the size and type of food manually.

  2. After taking photos, the dashboard will then show a table that includes different types of food and how much users have eaten based on the photos they had taken.

  3. Users can also access the gallery which lists out all the meals and how many fists they recorded.

  4. Free trial allows the user using all the features in the application for 14 days since the first day launched. After the trial expired, the user needs to subscribe monthly or yearly.

  • Define Problems

  1. People have no idea what the circle means when they take a photo for the first time.

  2. Similarly, the user won’t understand why do they have to choose a different size for the circle.

  3. When turning the circle indicator into the fist shape, it hardly sees the shape.

  4. Empty state was designed to show the sample, yet may confuse users whether the data is from them or not.

  5. Colours were applied in the application without consistency and meaning.

  6. Layers show a lack of hierarchy.

  7. Using emoji without text may not have enough clarity.

  8. Subscription page has no adequate information to specify the difference between a free trial and a subscription. Information wasn’t arranged in a aesthetic way to capture users’ eyes.

  • Competitors analyze Calorie Mama

  • Rapid food recognition: By using AI recognition technology, this app can recognise what food is it all of a sudden.

  • Food information: Adequate food data in the database can reduce users inputting all the information on their own.

  • Profile page: Summarizing all the highlights on one page may make users engage in the latest progress.

  • Pricing page: Simplify the comparison between basic and premium plans.



 

MyFitnessPal

  • Daily records: Users can easily look into the detail about what they ate on daily basis.

  • Nutrition: Showing the portion of three main nutrients at one glance.

  • Progress: Catch up with the variation from the data in the short or long period.

  • Meal scan: Recognise the food as you scan it.

  • User research

  • Contextual Inquiry In order to find out more insights from the real users, I conducted three contextual inquiries, each followed by me as an interviewer at the participant's home. Two of them were office workers, and another one was a postgraduate student from SoU. This method focuses on observing the real-time behaviours of users in their natural place, thus they will unwind their moods. Also, without setting any scenarios and tasks, participants interacted with the product by following their own paths.

  • Feedback “Not exactly get the real concept.” ”How do I know how much I could eat in a day?” ” I can’t find a reason to keep using this since I don’t know how this will help me to lose my weight.”

  • Finding & Comprehension What I found after finishing the contextual inquiries was that most of them didn’t understand why they need to calculate with the fist’s size even though they knew that was all about portion. Furthermore, they questioned why they need to reckon the portion through the application if they can reckon it by their “own fist”. These practical opinions made me think wider and put myself in other shoes.


  • Goal setting & Solution As far as my client is concerned, the business value of this application was also a crucial point I have to consider. I initiated a few meetings with my client and led the discussion subject to the achievable realm. By asking them questions from the core value to the market analysis, I got a more firm precondition from the business point of view. Therefore, I could start to manage my work by aligning with their goal simultaneously. I finalised what advantage they have, and what target audience should be assigned, and took the specific market as a benchmark along the way.

  • Potential market Referring to the statistical analysis Obesity Rates by Country 2022 by World Population Review shows the obesity rate in the United State was up to 36.2, ranked 14th in the world. There has a great part of the reason for the unbalanced diet culture in the state. In this sense, people need a more accessible and simple way to follow. They are not supposed to be trapped in the calories hindrance anymore.

  • Value People have a simpler way to efficiently control their diet. Generalist applications for everyday domains.

  • Target Obese folks who want to change their body or life in the United State.

  • Advantage Simple use but precise calculate.


Persona’s and user stories

Flowchart

Wireframes

Test and iterate

Visual Design

Prototypes

Delivery

USP (Unique Selling Point)

Current flow.png
Observe the current experience
  1. ​As the user takes a photo of food with the AR camera, the screen will show up the circle that is calculated through patent-pending AR technology.
     

  2. This allows cameras to collect, send, and process data in order to show a precise portion relevant to what the user is shooting at. Meanwhile, users can manipulate the size and type of food manually.
     

  3. After taking photos, the dashboard will then show a table that includes different types of food and how much users have eaten based on the photos they had taken.
     

  4. Users can also access the gallery which lists out all the meals and how many fists they recorded.
     

  5. Free trial allows the user using all the features in the application for 14 days since the first day launched. After the trial expired, the user needs to subscribe monthly or yearly.

Problems Finding
  • People have no idea what the circle means when they take a photo for the first time.
     

  • Similarly, the user won’t understand why do they have to choose a different size for the circle.
     

  • When turning the circle indicator into the fist shape, it hardly sees the shape.
     

  • Empty state was designed to show the sample, yet may confuse users whether the data is from them or not.

  • ​People have no idea what the circle means.
     

  • Colours were applied in the application without consistency and meaning.
     

  • Layers show a lack of hierarchy.
     

  • Using emoji without text may not have enough clarity.
     

  • Subscription page has no adequate information to specify the difference between a free trial and a subscription. Information wasn’t arranged in a aesthetic way to capture users’ eyes.

Organization

Piecework

Category

Mobile App

My Role

UX/UI Designer

Duration

Oct 2021 - Mar 2022

AR TEch

Concise Features by AR Technology

streamline

No Need to Input the Information

Storytelling

Show Personal Progress with Spiritual Way

INCEntive

Incentive to Complete the Goal